Category Archives: VideoTile Learning

interactive video

Training staff is essential. However, to make training successful, it needs to be compelling. Often people can consider training to be dull which means that its learners will not realise the full benefits. If learners are not engaged, then they will not take in the vital information and will waste the cost of training. Fortunately, there are ways to eliminate learners switching off. One of the best ways to keep training compelling is through interactive video.

What is interactive video?

Interactive video is essentially a digital video that requires interaction with the viewer. The interaction could include responses, touch on screen, clicks and gestures. The video will often need viewer interaction in order to proceed and continue with the video. Depending on the nature of the video it could take on an experience like a game, tutorial, form or a question and answer session.

Three benefits of interactive video

  1. Personalisation

As interactive videos need an element of decision-making from the viewer. With this in mind, the videos can be made wholly personable. Learning then becomes user-centred which can enhance the learning experience and allows you to tailor the training to the learner ability. Consequently, this may allow a change of pace or what the learner views.

  1. Flexibility

For any training experience, you tailor the interactive videos to suit the learner’s needs. This means that simulations can be relevant, e.g. set in a particular workplace with branding. Furthermore, you can use it as a sole e-learning video experience or as an accompaniment to traditional classroom-based learning.

  1. Engaging and compelling

Interactive video can make learning completely immersive. This means that learners connect with the training, its scenarios and stories. Characters can adapt to the learner’s experience, particularly in work situations. Throughout the learner journey, interactive elements can help to bring training alive and make it memorable.

Interactive video creation with VideoTile

Want to see the benefits of interactive video in your training programmes? Then get in touch with the team at VideoTile today. For creative training ideas, we can help with superior video creation.

web presenters

As a fantastic addition to your web page, web presenters are a must. Primarily, a web presenter can engage your audience with a range of subjects that is most useful to your business. As a visitor views your webpage, a person will enter the screen, usually walking on from the side of the screen and begins a web presentation.

The web presenter can present whatever is most relevant and helpful to the users. They are often used to provide further details about the company and explain what your business does. They can also help to show areas on the website to visit or help to point out things that the user may not have noticed.

Whatever your reasons you’re choosing to use a web presenter for, there are plenty of benefits and rewards for doing so.

Three benefits of using web presenters

  1. Engaging

Did you know that 55% of viewers will spend less than 15 seconds on your website? That is a very short space of time to capture attention, engaging viewers and ultimately convert viewers into customers. One of the most engaging methods of content is video. So, by using a web presenter, you’re instantly giving users a content type that can captivate.

  1. Personality

Sometimes, it really is easier to judge a book by its cover. By using a web presenter, you have a visual representation of your company. The web presenter can have the brand image you desire. The presenter can also be a model of your target audience. Furthermore, the web presenter will also have the right tone and style of talking to give your website your distinct personality.

  1. ROI

Video marketing is one of the best content types for the return on investment. What’s more web presenters begin automatically, so you can make sure that your video marketing strategy reaches a wider audience.  For example, did you know that having a video on your landing page can increase conversions by 80%? Make sure you utilise a web presenter on your landing page so that you can see impressive results too.

Looking for a web presenter service?

At VideoTile, we are experts at creating on-brand, functional web presenters that are ready to transform your website. Get in touch today to find out more

Why video works

When investing in training, businesses want to make sure that your training delivers the message in the most effective way possible. As a training provider, you need to ensure that you can provide what the customer wants and exceed their requirements. This is why video works as an excellent training medium, it is engaging, compelling and can be incorporated into an e-learning system for time-conscious businesses. Not convinced? Here are four reasons why video is fantastic in training.

Four reasons why video works

  1. Accessibility

With the rise of smartphones and tablets in the workplace, the training video that you create can be provided to the company and stored on their learning platform. This means that learners can learn almost anywhere. Even if you offer classroom training, having videos can be a great extra. This means that staff can review what they’ve learnt, long after the training session has finished.

  1. Suit the tone

Videos are a fantastic way of creating training information in a way that is suitable for all. Whether you have been tasked with training a serious, high-powered executive business or a fun, team-focused SME, you can create a video that suits their tone to make it easier for them to enjoy and understand.

  1. Storytelling

Many people find it easier to understand and remember vital information when telling it through a story. The narratives you can use in videos can be similar to the real-life scenarios that people will face. In a video that engages the language processing part of the brain, it can have a profound impact on the individual. This makes the training more memorable and, therefore, helpful in the future.

  1. Visual assistance

So often, it is much easier to learn from example. A written page of instructions does not have the same impact as someone walking through the instructions with illustrations. The visuals in a video not only explain what to do but illustrate how to do it. This gives learners the training they need but also provides them with a best practice approach they can remember.

Ready to use video in your training?

Talk to the team at VideoTile, to find out the best ways to create unique and tailored videos that make learning a success. We’d love to know your next video requirements, pop us an email at sales@videotile.co.uk.