This new course will be coming to our Business skills suite in the coming weeks.

Course Description

This Facebook for Business course will show you how to use Facebook effectively for your business.

It starts by examining Facebook’s history and its phenomenal growth to almost 3 Billion active users.

You’ll learn how to set up and optimize your Facebook Business page.

We’ll show you how to create an effective Call to Action, organize your page tabs and create and build your follower count by sharing engaging content.

There’s information on how to use Instant Experience ads, set up Events, create Live video moments and use Facebook as a recruitment tool.

In a major section on Facebook advertising, we’ll examine effective ways to boost engagement – including how to define your target audience, choose the right ads for your audience and effective ways to design and build your ad content.

Finally, we’ll show you how to test, track and evaluate your ad campaigns using key metrics.

Target Audience:

This course is aimed at anyone who is responsible for the social media activities of their company, or who is wanting to get an overview of Facebook to support their existing marketing activities


Online training is flexible, efficient and cost effective meaning the candidate can progress through the modules at their own pace and in their own time, so they can fit the training around their work and personal life

Further Progression:

This course compliments our Social Media Marketing course and takes a deeper look at using Facebook for your business.

Duration:  40 minutes