Video training content continues to grow significantly in popularity in recent years. This is because it creates an engaging and innovative e-learning tool for businesses of all shapes and sizes. It is clear that video and online training works wonders for businesses. So by offering these services to your clients, you will make it easier than ever for them to train their staff.
If video training is not something you have offered to your clients before then, it can be difficult to get your head around. Here at VideoTile, clients often ask our team a lot of questions about how our video training content can help training providers. For example, many wonder why video works so well for learning. We are sharing the answers to some of our most frequently asked questions from training providers:
How can you monitor the video’s engagement and return on investment?
We like to be able to provide our clients with tangible evidence that our training videos can deliver a good return on investment and increase client engagement on your website. We can utilise heat mapping and eye tracking technology to test the exact areas of a webpage that are most engaging to the audience. Our psychometric testing can determine the effectiveness of presenter-led video content, compared to static text and images.
Will video training content increase the amount of time clients spend on my website?
Yes. Adding video to your website is proven to have an immediate impact on your website performance. Many of our clients have seen their daily page views rise by over 200% and their sales have also increased to reflect this. Clients also experience around a 40% increase in page views per user on their sites. Furthermore, the time spent on the sites grew by more than 50%.
Can you use video training on mobile devices and across social media?
With all of your training videos, we also create a version that your users can enjoy on mobile devices. For your audiences, the mobile experience will be seamless. Furthermore, we will deliver the final branded video in a format that is ready to be used across social media.
If you want to find out more about video training, get in touch with the team at VideoTime at sales@VideoTile.co.uk