Corporate Video NHS
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NHS North West is piloting a new national scheme to measure and monitor the emotional needs of patients about to enter hospital, or undergo medical procedures.
Leading corporate video production company, VideoTile was commissioned to produce a series of five short video documentaries to inform medical professionals about various aspects of the scheme.
The scheme involves new patients being asked to prioritise a series of picture cards representing a range of patient concerns. The medical professional conducting the interview also talks to the patient during this selection process to build an accurate picture of any worries they may have. These concerns are entered on the patient’s notes to help other medical professionals understand any issues the patient may have about personally safety, dignity or privacy.
Apart from showing the initial patient selection process, the corporate videos also cover the administration and organisational changes which would be needed within a working ward or medical pathway.
Video interviews were conducted with patients and their families, along with medical professionals including nurses, matrons, doctors and consultants.
The corporate videos offer a comprehensive picture of the new scheme and the opinions that surround it. The overwhelming majority of interviewee responses were positive.
Patient ‘emotional well-being’ is an important issue for the NHS – particularly in helping establish the link between the patient’s perception of treatment and the clinical outcome.
Due for release in October 2009, the corporate videos were shot in high definition using the Panasonic P2 system and new lighting based on banks of light emitting diodes.
"We're continually upgrading our corporate video services," says David Hines. "The new lighting complements the HD technology perfectly. You can create some great images which help deliver the key messages in an engaging way."
