YouTube has teamed up with Guggenheim Museums to create YouTube Play, a chance for 20 amateur film makers to have their videos displayed in the world-famous museum.
The exhibition is to show the art world is taking YouTube and online videos seriously, by launching an online competition to find the most creative online videos.
And on October 21st a showcase will take place at the New York Guggenheim Museum with an exhibition of the winning entries. They will also be screened to Guggenheim centres in Berlin, Bilbao and Venice.
Solomon R. Guggenheim Foundation director Richard Armstrong said, “Creative online video is one of the most compelling and innovative opportunities for personal expression today.
“YouTube Play demonstrates this is within the reach of anyone who uses a computer and has access to the internet.”
In a promotional video for the competition Guggenheim Foundation deputy director Nancy Spector added that they ‘were not looking for what is now, we’re looking for what is next.’
The competition is open to anyone 18+ and closes on July 31st. The videos must run within a 10-minute frame and be accompanied by a written statement.
200 finalists will be chosen and their video will be shown on youtube.co/play. The 20 finalists will be selected by a jury of artists, film makers, designers and musicians.
Video link of promotional video: http://www.youtube.com/user/playbiennial
Tags: Promotional Video