VisitBritain, the tourism agency, has launched a brand new website that gives customers from around the world a unique way of viewing Britain online.
The site is a key part of VisitBritain’s digital strategy using social media, online content and mobile to enthuse potential visitors to Britain.
Features of the website include:
multilingual online experience
social media platforms
magazine-style travel features
photo galleries
maps
promotional videos
The agency stated that VisitBritain.com will be its main platform for communicating with its customers focusing on serving up dynamic and personalised content tailored to the country the visitor comes from and written in their language.
And with 95 per cent user-generated image content throughout, the new version of visitbritain.com will provide an immersive, multilingual online experience, including the latest social media platforms and magazine style travel features.
VisitBritain recognised that social media holds a main part in how families decide where to go on holiday, and so the team promoted the site so that all the content is available across a wide range of travel sites and blogs.
Laurence Bresh, director of marketing at VisitBritain, said that the new website is key to delivering agency’s strategy to inspire visitors to visit Britain, before, during and after the Olympic Games.
Tags: Promotional Video