VideoTile Blog

Google have launched a brand new promotional video in a bid to promote their ‘Search by My Location’ application for mobile phones.

When it comes to promotional videos most are considered short, snappy and to the point, however this video is a massive 10 minutes and 11 seconds long. And for 9.5 minutes of the video an employee of Google repeats the word ‘pizza,’ and every time he says ‘pizza’ the background changes. That’s about as exciting as it gets.

The promotional video is for their mobile phone feature which allows people to say a word into the phone and have Google automatically search for it in their surrounding area. In this instance the guy is looking for pizza across various locations which then appear on the phone with an address and contact details as well as a map of how to get there.

The video is okay, but a little repetitive as all he seems to say about ‘pizza.’ You can see the video by clicking here to form your own opinion.

The Walt Disney Family Museum has launched a brand new YouTube Video Contest to celebrate its one year anniversary of the opening of its doors in the Presidio of San Francisco on October 1^st 2009.

The competition will see participants submit a short promotional video about the Museum, which tells the story of Walt Disney. Featuring ten interactive galleries which includes the early drawings and animation, movies, listening stations and music as well as a 14 foot replica of Disneyland and much more, the magical one off museum is a place that brings Walt Disney to life.

Videos can be entered between September 27^th – November 15^th 2010, and should be between 30 seconds and 2 minutes long. The three best videos will be played on the Museum’s blog and YouTube channel.

An instructional video has been developed which talks about the rules and regulations. This can be found by clicking here.

The winner will receive a Grand Prize Package which features a three hour editorial session at the WDFM Learning Centre Media Studio, a Kodak PlaySport camera, a personal behind the scenes tour of the Museum, dinner for two at La Terrasse Restaurant in the Presidio of San Francisco, as well as Dual Membership and a goodie bag from the Museum Store. A autographed copy of the Museum’s book will also be included.

Second prize is a one year membership to the Museum, a goodie bag from the store as well as a signed copy on The Man, the Magic and the Memories.’ Third prize includes free admission to the Museum, a $50 gift certificate to the Museum Store as well as a copy of the book.

Winning videos will be released on The WDFM’s blog on November 29^th as well as the Facebook and Twitter pages.

Glee star, Jane Lynch, is the face for LG Electronics’ five promotional videos launched as a way of raising awareness of teenagers’ texting while driving.

The promotional videos will see Jane Lynch raise awareness about the dangers of texting and driving. The video can be watched on the LG Text Ed website.

“Since becoming involved with LG on this campaign, I have realised the quick pace of parenthood,” said Lynch in a prepared statement. “So, LG brought me on board to shed some light on the issue of mobile misuse among teens. Together, we have created a series of videos that are entertaining yet speak seriously to parents about this growing issue.”

In the series of promotional videos, Lynch plays the role of a newly reformed ‘text offender’ who has a self professed texting fiend regularly engaged in mobile harassment, text rage, and other responsible behaviours. Tackling the issues of sexting, texting while driving and mobile bullying, each of the promotional videos has been developed as a way to encourage parents and teenagers to seek professional advice and guidance from the LGTextEd.com website to help promote safe and responsible usage of mobile phones.

The steps LG have taken are a great way to warn kids about the dangers when driving. There are many countries trying to implement laws which will clamp down on texting while driving, with the UK instilling a £60 fine and three points on a person’s license if they are caught.

“Jane Lynch’s comedic skill and new-mom status were a perfect fit for the LG Text Ed program,” said Tim O’Brien, vice president of consumer and trade marketing. “We felt that Jane could deliver our message to parents with clarity, wit and authority – communicating the importance of the issue without lecturing or being condescending.”

Gmail users have been left in an angry frame of mind after Google implemented a promotional video which played ragtime music giving users no idea of how to turn it off.

In a bid to promote their brand new Gmail Priority Inbox, the promotional video has annoyed Gmail users with many thinking it was a virus or system problem.

“I thought my account had been hacked – especially when I heard the scrunching of paper,” posted a very angry Gmail user via the Google help forums.

The promotional video only affects people who use Google Chrome, the target audience for the Google Priority Inbox.

The new promotional video is simply an advertisement for the new email system; however its video and audio controls are not visible unless users click through to the box.

Google announced on its Known Issues Page, “We are aware of an issue for Chrome Users where the Priority Inbox video starts upon login causing the music to play in the background. The video can be stopped by clicking the ‘New! Priority Inbox’ link and pausing the video in the promo bubble.”

Many users had questioned the new service and whether Google had actually tested the email service before its launch.

“The success has finally gone to Google’s head – it’s lost the plot,” posted Davedub on the help forum. “I am a software developer myself. There is absolutely no excuse for this. It can only be due to either a complete breakdown of the test process, which scares the hell out of me, or a badly thought out publicity stunt that is about to backfire.”

To stop the music Chrome users are being advised to click on the Priority Inbox link on the upper right, then stop the video play in the pop-up window.

Vintage TV – a brand new digital television channel – has got together with Getty Images in a bid to showcase music videos for songs that were recorded before the video age kicked off.

Using Getty Images 360,000 still images and its 8,000 hours of video content, the team will recreate 500 music videos for old school songs as well as new content which will all be featured on the new channel.

Launching today (Wed 1^st Sept) Vintage TV is marketing itself as the channel dedicated to the ‘vintage age’ focusing on the 1940s-1980s. Videos have been created for artists such as Nat King Cole, Elvis Presley, the Rolling Stones and Pink Floyd.

Kim Wilde, Paul Gambaccini and Tony Blackburn will all be presenters on the show, kick-starting the channel on Sky and Freesat’s digital satellite TV services.

David Pick, Vintage TV founder and chief executive, said, “This is a hugely exciting development for Vintage TV. The quality of content to be found in Getty Images archival collections is world renowned.

“As such, Getty Images are the perfect partner as we gather momentum towards our launch. From a creative perspective, this arrangement will further enrich the consumer experience which we continue to build across five decades of popular music, culture, fashion and trends from the 1940s to the 1980s.”

All their music videos have been put together from songs in the charts before 1976; well before the craze of the promotional video. So far the collection includes, ‘Not Fade Away’ by the Rolling Stones and ‘If I Can Dream’ by Elvis Presley.

“Each video offers a definitive blend of music and social history, and stands alone as a cultural piece in a never-before-seen form,” said the broadcaster, who have characterised their presenters as “OGs” – the Old Gits – and “Vintage Voxxies”.

Other archive partners include the BBC, ITN, Eagle Rock Entertainment and DCD Rights.

Promotional videos are all the range and are a great way to market your brand in a unique and professional way.

A promotional video for your business can help you

• communicate effectively with customers
• influence their decisions
• lead to increased sales

If you are searching the web looking to a promotional video company to help you promote your brand then ensure that the company you choose meet your needs and expectations and include the following features:

• Ability to determine the needs of customers
• Thorough market research is carried out to determine target audience and their needs and expectations from a particular product or service.
• Ability to sharpen up your competitive edge.
• Helps you win an edge over your competitors by assessing your competitors offerings, in order to present your product in a certain manner.
• The promotional video should highlight the unique features of your product or service.
• Make use of the latest and best methods in the world of technology.
• Choose a company that is fundamentally creative in its approach.
• Should be able to use a combination of techniques and props to create the best possible video for you, through the use of animated slogans, voiceover, actors, music, customer testimonial, famous personality etc.
• Capable to determine the right Customer Touch Points.

On your part you need to take into account where your promotional video will be displayed such as;

• conferences
• seminars
• trade meetings
• exhibitions
• sales meetings
• webinars
• or direct mailing.

Make sure you pass this information onto your promotional video company before they start developing. Wherever it is used it must fit the location and deliver on its objectives.

Video presentations can cost a lot so you need to choose a promotional video company that respects you and your budget. They should be able to advise you on how to spend your budget including what features you can adopt for an affordable price.

Video Tile are a highly established promotional video company who can manage all the creative stages of your video.

The team have already created promotional videos for Vodafone and the Labour Government and know exactly what they are talking about when it comes to the marketing of your business and brand through interactive media.