Posts Tagged ‘online video’

Users Claim Sound Brings Down Amateur Online Videos

Friday, February 12th, 2010

Source: http://tinyurl.com/2v7dn7t

It’s been five years since the launch of YouTube, one of the modern internet’s most pivotal and important services. With millions of videos available on the community website, it appears as if a revolution has taken place in amateur video production and editing. Full-length features have been pieced together using little more than a cellphone and laptop, and entire TV shows have been filmed using inexpensive portable equipment.

However, YouTube producers appear to be falling for the same mistakes. With low-cost equipment the norm and minimal editing skills considered a blessing rather than a potential setback, today’s online video is often produced with little thought for how it will appear. Designed for a limited audience, a number of videos intended to be shown online are instead causing little more than frustration.

The biggest issue remains sound quality. Digital video production software gives editors immense control over appearance and video formatting, but few plug-ins or application extensions are able to reverse the effects of lo-fi recording equipment. Despite the YouTube community’s slight objection to professional footage, it appears users are still demanding more of the same – high-quality footage and crisp, intuitive audio.

Image:             http://www.flickr.com/photos/ethancrowley/3549308854/

VideoMailer: Increase the effectiveness of your email campaign by x30!

Monday, December 22nd, 2008

Allow us to introduce our latest innovation: VideoMailer.

For those in the know, email marketing has always been the most commercially viable and measurable medium for reaching prospects and informing existing clients of your latest product or offering. This is nothing new of course.

Typical email response statistics are generally accepted as being:

Open Rate: 1% Click-Through: 10%

Well, no longer! By utilising the VideoTile concept within an email platform, we at VideoTile have increased the response rates by over 30 times! Check out these stats:

Open Rate: 10% Click-Through: 31%

Unbelievable but true. A 31% click-through rate from an email campaign. These are results never before seen by anybody in the industry!

So, why is this?

Simple. People respond to people. This is just one of the principles which lies behind the success of VideoTile as an online medium.

Add to this our professionally written scripts, carefully designed creatives & your own corporate branding and you have the recipe for perfect email communication!

VideoTile can also manage the campaign for you. We broadcast, forward the direct responses and give you access to our Live Stats application to allow you to gain the maximum benefit from your data.

And if it’s data you need, we can also supply quality targeted records at extremely competitive rates.

You can have a HD VideoTile presenter delivering your message directly into the in-boxes of your prospects and maximising the effectiveness of your campaign in just 3 weeks

Details of the VideoMailer service are available on request. Simply get in touch at sales@videotile.co.uk or call 0845 838 2809.