Posts Tagged ‘online video’

Online Video Key to London 2012 Olympics Coverage

Thursday, July 19th, 2012

The London 2012 Olympics is only 10 days away and sport fanatics across the UK and the world are eagerly anticipating the event. Millions of people are flocking to the capital to catch a glimpse of the exciting proceedings but millions will depend on online video to keep up-to-date.

According to some industry experts, web technologies will be put to the test by spectators and video will be the initial platform Britons turn to for Games coverage.

The Olympics has reportedly boosted the development of video technology for businesses and consumers and despite the fact that the majority of events will be screened on television; online video will reap soaring usage too.

Viewers are expected to stream video to their smartphones and tablets; and various platforms will be used to watch events including official channels on IT networks as well as public generated content on video sharing sites like YouTube.

BBC Sport will broadcast 2,500 hours of action via its live online video player which is the most coverage ever undertaken of an Olympics- even more than Beijing in 2008.

Online video so integral for the Games because it enables audiences on a global scale to get involved in their own time as well as rewind and fast forward live coverage giving them the power.

How can it help you?

Well with so many people scouring the web for videos of the sporting events, there is no better time than now to boost your presence online. Improve the awareness and knowledge of your brand and it is likely a consumer will come across your product or service whilst searching the internet.

Tap into your business’s advantages, increase your marketing efforts and expand your sales and website traffic with help from Video Tile.

As an expert corporate and promotional web video production services company, we can create high quality promotional films for you to attract attention. So take advantage of the London 2012 Olympics and boost your presence online with our professional help.

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Hunger for Online Video in America Soars

Wednesday, April 25th, 2012

Almost half (46%) of consumers watching online video in America would be inclined to look up the businesses afterwards if a new product or brand is mentioned, according to a recent study.

Findings by Digitas, a global brand agency, reveal that the demand for online video in the States has soared and that there is now an increased urgency for businesses to invest in the production.

The survey, conducted by Harris Interactive, found that spending for online video advertising continues to grow and that the impact of online video is huge. According to the research, 49% of consumers who follow a brand on social networking sites like Facebook are likely to click on the link and watch a video it posted online.

Stephanie Sarofian, Managing Director of The Third Act: the brand content unit of Digitas, concluded this by saying that investing in online video is no longer optional. She said: “Consumers are hungry for online content and ready to take this journey with brands. And as the survey results show, today’s viewer is not just passively sitting and watching–they’re sharing, talking, clicking, testing.”

Further findings show that 63% of US adults browse online content whilst watching television and that 27% look at online content that is related to the show they are viewing.

Half of consumers surveyed claimed that if a video is enjoyable and high quality, they will share this online with three of their friends or more. And women above the age of 55 years-old are more likely to look up a brand after seeing a video online than men the same age.

The study involved 2,211 US adults aged 18 years old and older.

Despite the fact that the results are based in America, the trend has transcended across the globe and it is just as current in the UK as it is across the pond. Video Tile’s video production is based in the UK and we can help your business get on board the band wagon of investment success.

‘Contact us’ today for more information on how we can help you target your audiences more effectively and boost sales.

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Users Claim Sound Brings Down Amateur Online Videos

Friday, February 12th, 2010

Source: http://tinyurl.com/2v7dn7t

It’s been five years since the launch of YouTube, one of the modern internet’s most pivotal and important services. With millions of videos available on the community website, it appears as if a revolution has taken place in amateur video production and editing. Full-length features have been pieced together using little more than a cellphone and laptop, and entire TV shows have been filmed using inexpensive portable equipment.

However, YouTube producers appear to be falling for the same mistakes. With low-cost equipment the norm and minimal editing skills considered a blessing rather than a potential setback, today’s online video is often produced with little thought for how it will appear. Designed for a limited audience, a number of videos intended to be shown online are instead causing little more than frustration.

The biggest issue remains sound quality. Digital video production software gives editors immense control over appearance and video formatting, but few plug-ins or application extensions are able to reverse the effects of lo-fi recording equipment. Despite the YouTube community’s slight objection to professional footage, it appears users are still demanding more of the same – high-quality footage and crisp, intuitive audio.

Image:             http://www.flickr.com/photos/ethancrowley/3549308854/

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VideoMailer: Increase the effectiveness of your email campaign by x30!

Monday, December 22nd, 2008

Allow us to introduce our latest innovation: VideoMailer.

For those in the know, email marketing has always been the most commercially viable and measurable medium for reaching prospects and informing existing clients of your latest product or offering. This is nothing new of course.

Typical email response statistics are generally accepted as being:

Open Rate: 1% Click-Through: 10%

Well, no longer! By utilising the VideoTile concept within an email platform, we at VideoTile have increased the response rates by over 30 times! Check out these stats:

Open Rate: 10% Click-Through: 31%

Unbelievable but true. A 31% click-through rate from an email campaign. These are results never before seen by anybody in the industry!

So, why is this?

Simple. People respond to people. This is just one of the principles which lies behind the success of VideoTile as an online medium.

Add to this our professionally written scripts, carefully designed creatives & your own corporate branding and you have the recipe for perfect email communication!

VideoTile can also manage the campaign for you. We broadcast, forward the direct responses and give you access to our Live Stats application to allow you to gain the maximum benefit from your data.

And if it’s data you need, we can also supply quality targeted records at extremely competitive rates.

You can have a HD VideoTile presenter delivering your message directly into the in-boxes of your prospects and maximising the effectiveness of your campaign in just 3 weeks

Details of the VideoMailer service are available on request. Simply get in touch at sales@videotile.co.uk or call 0845 838 2809.

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