Almost half (46%) of consumers watching online video in America would be inclined to look up the businesses afterwards if a new product or brand is mentioned, according to a recent study.
Findings by Digitas, a global brand agency, reveal that the demand for online video in the States has soared and that there is now an increased urgency for businesses to invest in the production.
The survey, conducted by Harris Interactive, found that spending for online video advertising continues to grow and that the impact of online video is huge. According to the research, 49% of consumers who follow a brand on social networking sites like Facebook are likely to click on the link and watch a video it posted online.
Stephanie Sarofian, Managing Director of The Third Act: the brand content unit of Digitas, concluded this by saying that investing in online video is no longer optional. She said: “Consumers are hungry for online content and ready to take this journey with brands. And as the survey results show, today’s viewer is not just passively sitting and watching–they’re sharing, talking, clicking, testing.”
Further findings show that 63% of US adults browse online content whilst watching television and that 27% look at online content that is related to the show they are viewing.
Half of consumers surveyed claimed that if a video is enjoyable and high quality, they will share this online with three of their friends or more. And women above the age of 55 years-old are more likely to look up a brand after seeing a video online than men the same age.
The study involved 2,211 US adults aged 18 years old and older.
Despite the fact that the results are based in America, the trend has transcended across the globe and it is just as current in the UK as it is across the pond. Video Tile’s video production is based in the UK and we can help your business get on board the band wagon of investment success.
‘Contact us’ today for more information on how we can help you target your audiences more effectively and boost sales.