The last five years have seen a surge of marketing options for small businesses. Tailored social media connection services and reputation management have taken on new meanings, enabling even the smallest business to create an online profile and connect with new customers, return buyers, and proven clients digitally.

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But there’s another piece of technology that’s attracting the attention of businesses: interactive video. With Youtube, DailyMotion, and other major video websites bringing in hundreds of millions of users daily, businesses that invest their marketing resources into online video are reaping the rewards – often as a substantial portion of their operating revenue.
The success of the ‘Will It Blend?’ series is well documented, and the now infamous blender company is certainly enjoying the exposure. The wacky video series pitted the powerful BlendTec blender against a range of objects – some valued well above $500 – in a test to see which would blend and which wouldn’t.
But it’s not just wacky videos that are attracting attention online. Cosmetic surgeons and dentists have taken to using YouTube as a marketing platform, showing their results and procedures online to draw interest from potential customers. Many businesses and service providers are reporting a large increase in business from the video efforts, often enough to push them ahead of traditional advertising methods.