Music popstar Beyoncé’s TV advert endorsing her new perfume has been banned from being aired in the UK before 7:30pm; for being too ‘sexually provocative’.
The raunchy promo clip has been deemed inappropriate for children by the Advertising Standards Authority (ASA), before this time.
The ‘Crazy in Love’ singer, who is seen smothering herself in the fragrance ‘Heat’, has been described by the ASA as “unsuitable to be seen by young children”.
In an ASA statement it said: “Beyoncé’s body movements and the camera’s prolonged focus on shots of her dress slipping away to partially expose her breasts created a sexually provocative ad that was unsuitable to be seen by young children.”
It went on: “We considered that the ad should not have been shown before 7.30pm due to the sexually provocative nature of the imagery.”
The Guardian reported that chiefs at the organisation said that they had received a number of complaints from members of the public after it was aired during the middle of the day.
Perfume company Coty UK, which makes the perfume with the wife of Hip hop star Jay-Z, defended the advert, saying it was “intended to reflect the singer Beyoncé’s personal ‘sexy chic’ style.”
Check out the video for yourself and let us Video Tile, video production company, know if you think it is too raunchy, at http://www.youtube.com/watch?v=76lPciEip3A&feature=player_embedded.