Archive for July, 2010

Would you smash up your laptop for a brand new one?

Thursday, July 29th, 2010

In a bid to promote their UK online backup service, Mozy have put together a great promotional video which sees computer users on the streets of London given the opportunity to get a free new macbook. However, there is a catch. Well to get their new laptop they have to smash their current laptop up, right there on the spot.

The promotional video highlights just how valuable users’ data is and how the majority of computer users would decline the offer because they don’t have back up of their precious photos, documents, music etc.

The aim to promote their backup packages which costs as little as $4.95 per month for unlimited back up of your photos, music, files, etc.

Click here is the promotional video for Mozy.

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New BlackBerry 6 Teaser Video Released, OS Launch Delayed

Friday, July 16th, 2010

After a much anticipated wait, Blackberry has further delayed the launch of its new operation system BlackBerry OS 6.0. The forecasting indicated new devices may launch as early as June 2010, but so far no BlackBerry 6 platformed devices have seen the light of day.

For the promotional purpose and to keep the hype up, an ‘official’ teaser video has been launched by RIM (Research In Motion) featuring all the new aspects of the Blackberry 6 platform. In the promotional video viewers can see that the user interface has been revamped, what they call a Fluid Interface, along with a new enhanced Media Interface. The touch UI facility which allows people to pinch and zoom is a must in today’s mobile phone world and is still prominent on the Blackberry phone.

The Simultaneous Posting feature comes in super handy for those people who regularly visit social networking sites, allowing people to post on several social networking platforms at once. These social feeds will allow you to track your favourite website updates, which are pretty useful and comes with an easy to manage interface.

The Blackberry Messenger default messenger is also being revamped with many more features and has become an attractive as well as an instant messaging environment.

Blackberry 6 users will also have an enriched web browsing experience complete with a web browser which has been graced with WebKit rendering support.

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Local Students Act In National G.R.E.A.T Promotional Video

Friday, July 9th, 2010

A group of La Crosse middle school students are to make their national acting debut.

The Federal Law Enforcement Training Centre chose La Crosse to shoot their national G.R.E.A.T promotional videos.

Fifteen of the young actors from Longfellow Middle School teamed up with the La Cross police force to create the promotional videos.

When produced and edited, the promotional video will then be distributed nationally to help promote the G.R.E.A.T programme.

“We are doing some video of scenes like before and after, what the need for the programme is and hopefully, what can be gained by having the programme in the community,” says Officer Andy Dittman, La Crosse Police Department.

The video crew filmed throughout the week and plan to complete the video in early September.

Click here to see a snippet of the promotional video being made and the students and camera crew in action.

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Features of A Promotional Video

Friday, July 2nd, 2010

Promotional videos are all the range and are a great way to market your brand in a unique and professional way.

A promotional video for your business can help you

  • communicate effectively with customers
  • influence their decisions
  • lead to increased sales

If you are searching the web looking to a promotional video company to help you promote your brand then ensure that the company you choose meet your needs and expectations and include the following features:

  • Ability to determine the needs of customers
  • Thorough market research is carried out to determine target audience and their needs and expectations from a particular product or service.
  • Ability to sharpen up your competitive edge.
  • Helps you win an edge over your competitors by assessing your competitors offerings, in order to present your product in a certain manner.
  • The promotional video should highlight the unique features of your product or service.
  • Make use of the latest and best methods in the world of technology.
  • Choose a company that is fundamentally creative in its approach.
  • Should be able to use a combination of techniques and props to create the best possible video for you, through the use of animated slogans, voiceover, actors, music, customer testimonial, famous personality etc.
  • Capable to determine the right Customer Touch Points.

On your part you need to take into account where your promotional video will be displayed such as;

  • conferences
  • seminars
  • trade meetings
  • exhibitions
  • sales meetings
  • webinars
  • or direct mailing.

Make sure you pass this information onto your promotional video company before they start developing. Wherever it is used it must fit the location and deliver on its objectives.

Video presentations can cost a lot so you need to choose a promotional video company that respects you and your budget. They should be able to advise you on how to spend your budget including what features you can adopt for an affordable price.

Video Tile are a highly established promotional video company who can manage all the creative stages of your video.

The team have already created promotional videos for Vodafone and the Labour Government and know exactly what they are talking about when it comes to the marketing of your business and brand through interactive media.

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