VideoTile Blog

YouTube has teamed up with Guggenheim Museums to create YouTube Play, a chance for 20 amateur film makers to have their videos displayed in the world-famous museum.

The exhibition is to show the art world is taking YouTube and online videos seriously, by launching an online competition to find the most creative online videos.

And on October 21^st a showcase will take place at the New York Guggenheim Museum with an exhibition of the winning entries. They will also be screened to Guggenheim centres in Berlin, Bilbao and Venice.

Solomon R. Guggenheim Foundation director Richard Armstrong said, “Creative online video is one of the most compelling and innovative opportunities for personal expression today.

“YouTube Play demonstrates this is within the reach of anyone who uses a computer and has access to the internet.”

In a promotional video for the competition Guggenheim Foundation deputy director Nancy Spector added that they ‘were not looking for what is now, we’re looking for what is next.’

The competition is open to anyone 18+ and closes on July 31^st. The videos must run within a 10-minute frame and be accompanied by a written statement.

200 finalists will be chosen and their video will be shown on youtube.co/play. The 20 finalists will be selected by a jury of artists, film makers, designers and musicians.

Video link of promotional video: http://www.youtube.com/user/playbiennial

VisitBritain, the tourism agency, has launched a brand new website that gives customers from around the world a unique way of viewing Britain online.

The site is a key part of VisitBritain’s digital strategy using social media, online content and mobile to enthuse potential visitors to Britain.

Features of the website include:
multilingual online experience
social media platforms
magazine-style travel features
photo galleries
maps
promotional videos

The agency stated that VisitBritain.com will be its main platform for communicating with its customers focusing on serving up dynamic and personalised content tailored to the country the visitor comes from and written in their language.

And with 95 per cent user-generated image content throughout, the new version of visitbritain.com will provide an immersive, multilingual online experience, including the latest social media platforms and magazine style travel features.

VisitBritain recognised that social media holds a main part in how families decide where to go on holiday, and so the team promoted the site so that all the content is available across a wide range of travel sites and blogs.

Laurence Bresh, director of marketing at VisitBritain, said that the new website is key to delivering agency’s strategy to inspire visitors to visit Britain, before, during and after the Olympic Games.