July 29th, 2010
In a bid to promote their UK online backup service, Mozy have put together a great promotional video which sees computer users on the streets of London given the opportunity to get a free new macbook. However, there is a catch. Well to get their new laptop they have to smash their current laptop up, right there on the spot.
The promotional video highlights just how valuable users’ data is and how the majority of computer users would decline the offer because they don’t have back up of their precious photos, documents, music etc.
The aim to promote their backup packages which costs as little as $4.95 per month for unlimited back up of your photos, music, files, etc.
Click here is the promotional video for Mozy.
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July 16th, 2010
After a much anticipated wait, Blackberry has further delayed the launch of its new operation system BlackBerry OS 6.0. The forecasting indicated new devices may launch as early as June 2010, but so far no BlackBerry 6 platformed devices have seen the light of day.
For the promotional purpose and to keep the hype up, an ‘official’ teaser video has been launched by RIM (Research In Motion) featuring all the new aspects of the Blackberry 6 platform. In the promotional video viewers can see that the user interface has been revamped, what they call a Fluid Interface, along with a new enhanced Media Interface. The touch UI facility which allows people to pinch and zoom is a must in today’s mobile phone world and is still prominent on the Blackberry phone.
The Simultaneous Posting feature comes in super handy for those people who regularly visit social networking sites, allowing people to post on several social networking platforms at once. These social feeds will allow you to track your favourite website updates, which are pretty useful and comes with an easy to manage interface.
The Blackberry Messenger default messenger is also being revamped with many more features and has become an attractive as well as an instant messaging environment.
Blackberry 6 users will also have an enriched web browsing experience complete with a web browser which has been graced with WebKit rendering support.
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July 9th, 2010
A group of La Crosse middle school students are to make their national acting debut.
The Federal Law Enforcement Training Centre chose La Crosse to shoot their national G.R.E.A.T promotional videos.
Fifteen of the young actors from Longfellow Middle School teamed up with the La Cross police force to create the promotional videos.
When produced and edited, the promotional video will then be distributed nationally to help promote the G.R.E.A.T programme.
“We are doing some video of scenes like before and after, what the need for the programme is and hopefully, what can be gained by having the programme in the community,” says Officer Andy Dittman, La Crosse Police Department.
The video crew filmed throughout the week and plan to complete the video in early September.
Click here to see a snippet of the promotional video being made and the students and camera crew in action.
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July 2nd, 2010
Promotional videos are all the range and are a great way to market your brand in a unique and professional way.
A promotional video for your business can help you
- communicate effectively with customers
- influence their decisions
- lead to increased sales
If you are searching the web looking to a promotional video company to help you promote your brand then ensure that the company you choose meet your needs and expectations and include the following features:
- Ability to determine the needs of customers
- Thorough market research is carried out to determine target audience and their needs and expectations from a particular product or service.
- Ability to sharpen up your competitive edge.
- Helps you win an edge over your competitors by assessing your competitors offerings, in order to present your product in a certain manner.
- The promotional video should highlight the unique features of your product or service.
- Make use of the latest and best methods in the world of technology.
- Choose a company that is fundamentally creative in its approach.
- Should be able to use a combination of techniques and props to create the best possible video for you, through the use of animated slogans, voiceover, actors, music, customer testimonial, famous personality etc.
- Capable to determine the right Customer Touch Points.
On your part you need to take into account where your promotional video will be displayed such as;
- conferences
- seminars
- trade meetings
- exhibitions
- sales meetings
- webinars
- or direct mailing.
Make sure you pass this information onto your promotional video company before they start developing. Wherever it is used it must fit the location and deliver on its objectives.
Video presentations can cost a lot so you need to choose a promotional video company that respects you and your budget. They should be able to advise you on how to spend your budget including what features you can adopt for an affordable price.
Video Tile are a highly established promotional video company who can manage all the creative stages of your video.
The team have already created promotional videos for Vodafone and the Labour Government and know exactly what they are talking about when it comes to the marketing of your business and brand through interactive media.
Tags: Promotional Videos
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June 25th, 2010
This cool promotional video by Verizon can only be seen at Verizon’s retail stores; however we have found access to it on YouTube.com.
Verizon Wireless revealed a Droid successor dubbed the Droid X at a New York Event on June 22nd 2010, the day before the massive launch of the iPhone 4.
The press conference was smooth sailing except for the small kafuffle which saw Verizon’s retail staff prevent a Silicon Valley Insider journalist from filming a size comparison between the Droid X and iPhone 4.
The featured promotional video was shown to journalists at the conference highlighting the key features of the Droid X, including its 4.3 inch capacitive touch screen in 16:9 format, a 1GHz Texas Instruments processor, a dual-flash eight megapixel camera with HD capture, 720p playback via HDMI, home electronics syncing with DLNA, the ability to turn the phone into a wire hotspot for up to five WiFi devices, and more.
Here’s a sneaky peak at the promotional video of the new Droid X here.
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June 18th, 2010
YouTube has teamed up with Guggenheim Museums to create YouTube Play, a chance for 20 amateur film makers to have their videos displayed in the world-famous museum.
The exhibition is to show the art world is taking YouTube and online videos seriously, by launching an online competition to find the most creative online videos.
And on October 21st a showcase will take place at the New York Guggenheim Museum with an exhibition of the winning entries. They will also be screened to Guggenheim centres in Berlin, Bilbao and Venice.
Solomon R. Guggenheim Foundation director Richard Armstrong said, “Creative online video is one of the most compelling and innovative opportunities for personal expression today.
“YouTube Play demonstrates this is within the reach of anyone who uses a computer and has access to the internet.”
In a promotional video for the competition Guggenheim Foundation deputy director Nancy Spector added that they ‘were not looking for what is now, we’re looking for what is next.’
The competition is open to anyone 18+ and closes on July 31st. The videos must run within a 10-minute frame and be accompanied by a written statement.
200 finalists will be chosen and their video will be shown on youtube.co/play. The 20 finalists will be selected by a jury of artists, film makers, designers and musicians.
Video link of promotional video: http://www.youtube.com/user/playbiennial
Tags: Promotional Video
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June 11th, 2010
VisitBritain, the tourism agency, has launched a brand new website that gives customers from around the world a unique way of viewing Britain online.
The site is a key part of VisitBritain’s digital strategy using social media, online content and mobile to enthuse potential visitors to Britain.
Features of the website include:
multilingual online experience
social media platforms
magazine-style travel features
photo galleries
maps
promotional videos
The agency stated that VisitBritain.com will be its main platform for communicating with its customers focusing on serving up dynamic and personalised content tailored to the country the visitor comes from and written in their language.
And with 95 per cent user-generated image content throughout, the new version of visitbritain.com will provide an immersive, multilingual online experience, including the latest social media platforms and magazine style travel features.
VisitBritain recognised that social media holds a main part in how families decide where to go on holiday, and so the team promoted the site so that all the content is available across a wide range of travel sites and blogs.
Laurence Bresh, director of marketing at VisitBritain, said that the new website is key to delivering agency’s strategy to inspire visitors to visit Britain, before, during and after the Olympic Games.
Tags: Promotional Video
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June 4th, 2010
Seattle locals all across the city were looking to the skies in wonder as the Red Bull Air Force performed never-before-seen wing suit jumps for a project dubbed Red Bull Seattle Swoopers.
The Red Bull Air Force is a 12-man team assembled from the most accomplished and experienced skydivers, B.A.S.E jumpers and paragliders on the planet. With over 130,000 skydives and 5000 B.A.S.E under their belt the team are pro at stunning the world with their jaw dropping events.
And the team are continually pushing the limits of what is thought possible, kayaking out of airplanes, skiing off 30-storey buildings and flying their parachutes down mountains at over 60mph.
All of their adventures are posted via promotional videos on the RedBull.com website for you to check out.
Check out their latest promotional video right here.
Tags: Promotional Video
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May 24th, 2010
Source: http://tinyurl.com/36klndz
Technology firm Apple Inc. have been on an all-out crusade against Flash video, limiting the format’s compatibility on their mobile devices and banning it outright from their developers agreement. While Adobe objects to the limited use of Flash on mobile devices, it appears that the developer is missing the point somewhat in a world which is quickly leaving Flash behind.
Youtube, DailyMotion, and a range of other interactive video websites no longer use Adobe’s Flash format, instead opting for alternative development format HTML5. The format has attracted support from industry leader and Apple rival Microsoft, who have previously criticised Flash’s poor stability and limited compatibility with mobile hardware.
Microsoft’s new Internet Explorer 9 browser will include limited Flash support, relying on external plug-ins to render Flash video and interactive media. Despite the format’s reputation for simple video production, developers don’t seem particularly annoyed about Apple and Microsoft’s decisions to limit support for Flash.
While Adobe insist that their technology is stable and safe, the software giant may be best off taking a different approach. HTML5 is quickly gaining ground on Flash and other development formats, leaving the window right open for its own development suite. An Adobe HTML5 Creative Suite may not be outside the realm of possibility, especially as the company is forced to adapt to growing demand for usable mobile video formats.
Tags: Interactive Video, Video Production
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May 17th, 2010
Source: http://tinyurl.com/3a96gws
Financial news stations aren’t renowned for their relevancy or depth. While occasional errors such as early May’s ‘b’-for-’m’ saga can result in interesting television, the vast majority of mainstream financial news shows go ignored, serving as light entertainment for traders more interested in niche and industry-specific information.
However, financial news agency Thompson Reuters aims to change that. The company has released a new service called Reuters Insider, billed as a YouTube for stock traders, investors, and financial gurus across the world. Available in a range of formats, the channel’s high-end packages can cost as much as $2,000 monthly.
And for many traders, that could be a great deal. Financial employees have demonstrated interest in the service already, with many industry analysts touting the video production and display system as an innovation in line with Bloomberg’s terminal system.
Digital video production is relatively limited in the financial services industry, where ultra-quick turnaround and action times render long-term information irrelevant. With over 150 service providers signed on for Reuters Insider, the ‘YouTube of Finance’ could well change that. Buyers plan to make use of the service’s industry-specific information, limiting the demand for more general financial television and summarised business programmes.
Tags: Video Production
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