ASTRA ZENECA

VideoTile recently partnered with graphic design and branding consultancy “The Chase” to develop competing video messages for the staff of pharmaceuticals giant Astra Zeneca presented on their intranet sites reaching tens of thousands of employees. The messages were to promote ‘Data Privacy Day’ to their staff and were delivered by a range of animated and video presenter banners reminding staff to be careful about the use of social networking sites so as to protect company information. The messages also promoted the responsible disposal of documents.

The banners were designed to draw attention by surprising viewers when apparently static images burst into life as video presenters.

The initiative was launched at the same time as a range of posters and e mailers that were also produced by the VideoTile team.